EDUCATION
M.S. in Media Management
The New School (New York, NY)
2013 to 2015
B.A. in Communications
Public Relations Concentration
Music Management Minor
William Paterson University of New Jersey (Wayne, NJ)
2008 to 2012
Activities: Staff writer and crime reporter for the WPU Pioneer Times. Writer and event coordinator for the Student Public Relations Association. On-air music host for WPSC 88.7FM (Brave New Radio). Active member of the Music & Entertainment Organization.
EXPERIENCE
MANAGER OF MARKETING STRATEGY, PLANNING, & ANALYSIS
Peacock / NBCUniversal (New York, NY)
March 2024 to Present
ASSOCIATE DIRECTOR, DIGITAL MEDIA & PERFORMANCE MARKETING
Horizon Media (New York, NY)
March 2016 to August 2023
- Oversee a team of digital supervisors, planners, and assistants in translating client goals into strategic media solutions for brand growth and ensure strategic consistency across all elements of plan development and implementation
- Build framework for tactical recommendations and comprehensive full funnel strategies based on client business and marketing objectives
- Collaborate with internal brand strategy, social, programmatic, search, affiliate, and analytics teams to manage and optimize activations across various channels to ensure strategic alignment with client goals
- Analyze campaign performance and partner data to ensure current strategies meet client objectives and optimize throughout campaigns
- Lead presentations with clients and represent the team as the client’s point person as well as provide client solutions and POVs
TOUR MARKETING & SOCIAL MEDIA ASSISTANT
United Talent Agency (New York, NY - formally The Agency Group, Ltd.)
May 2015 to March 2016
Assist in developing strategic advertising plans for emerging and established artist tours nationally and internationally
Partner with clients’ agents and management to brainstorm promotional ideas to increase event sales and brand awareness
Research industry trends and analyze event budgets to produce digital and traditional marketing campaigns based on specific target audiences
Collaborate with graphic designer for creative visuals and advertising materials
Analyze post-event results to identify opportunities for growth and develop future recommendations
SPEAKERS & CURATED EVENTS ASSISTANT
The Agency Group, Ltd. (New York, NY)
February 2015 to May 2015
Construct and issue client contracts for a range of events from small scale shows to large capacity engagements
Coordinate events with client management, event management, talent buyers, and publicists
Create invoices and ensure payment to all clients
Manage talent relations with the Director's high profile clientele roster including Bill Nye, Mick Fleetwood, Steve Wozniak, Ice-T, and Jim Ross
INTERNATIONAL TOURING ASSISTANT
The Agency Group, Ltd. (New York, NY)
February 2015 to May 2015
Build international touring contracts and itineraries for performance artists such as Ms. Lauryn Hill, Big KRIT, Ty Dolla $ign, and DJ Premier
Coordinate tour planning and settlements with artist management, international talent buyers, and venue promoters
Manage tour invoicing and accounting
SOCIAL MEDIA MANAGER
Brother Valiant (South Orange, NJ)
September 2014 to February 2015
Create and manage social media content for Brother Valiant across multiple platforms (Facebook, Twitter, Tumblr, Instagram)
Monitor metrics and analyze data
Build social engagement and awareness through social content
MARKETING COORDINATOR
Live Nation Entertainment (New York, NY)
February 2012 to March 2013
Assist the marketing director with developing comprehensive marketing strategies for shows at Live Nation venues: Irving Plaza, Gramercy Theatre, and Santos Party House
Plan and execute strategic social media campaigns across platforms including Facebook, Instagram, Twitter and Tumblr to engage fans, build venue fan base, and raise show awareness
Monitor KPIs through analytic platforms and ROIs with link tracking and revenue growth
Successfully increase event sales, fan engagement, and brand awareness
Oversee and cultivate internal street team program
Work closely with the marketing team, existing and potential clients, and outside agencies for partnering and promotional opportunities
Organize and balance individual event budgets
Manage and mentor marketing interns
ARTIST MANAGER ASSISTANT
Live Nation Entertainment (New York, NY)
September 2011 to February 2012
Assistant to Harvey Leeds, artist manager and consultant to Live Nation Entertainment
Working day to day with artists and clients
Managing office operations and administrative duties, booking travel arrangements, and composing press releases for media contacts
INTERN
The Howard Stern Show (New York, NY)
August 2010 to May 2011
Assist in in-studio set up and call screener for the Wrap Up Show
Co-host of the Intern Show
Manage guest and talent relations and aid in production research
Transcribe a variety of shows on the Howard 100 and 101 SiriusXM stations
ADDITIONAL CERTIFICATIONS & ACHIEVEMENTS
200hr Registered Yoga Teacher
Y7 Yoga Studio (New York, NY)
2022
3x Marathon Finisher
Bank of America Chicago Marathon 2021
Los Angeles Marathon 2022
TCS New York Marathon 2022